by Dirk Helbing (ETH Zurich)
Our society is
changing. Almost nothing these days works without a computer chip; computing
power doubles every 18 months, and in ten years it will probably exceed the
capabilities of a human brain. Computers perform approximately 70 percent of
all financial transactions today and IBM's Watson now seems to give better
customer advise than some human telephone hotlines.
The forthcoming economic and social transformation might be more fundamental than the one resulting from the invention of the steam engine. Meanwhile, the storage capacity of data grows even faster than the computational capacity. Within a few years, we will generate more data than in the entire history of humankind. The "Internet of Things" will soon network trillions of sensors together - fridges, coffee machines, electric toothbrushes and even our clothes. Vast amounts of data will be collected. Already, Big Data is being heralded as the oil of the 21st Century.
But this situation
will also make us vulnerable. Exploding cyber-crime, economic crises and social
protests show that our hyper-connected world is destabilizing. However, is a Surveillance
Society the right answer? When all our Internet queries are stored, when our
purchases and social contacts are evaluated, when our emails and files are
scanned for search terms, and when countless innocent citizens are classified
as potential future terrorists, we must ask: Where will this lead to? And where
will it end?
Will surveillance lead
to self-censorship and discrimination against intellectuals and minorities, even
though innovation and creative thinkers are bitterly needed for our economy and
society to do well in our changing world? Will free human expression eventually
be curtailed by data mining machines analyzing our digital trails?
What are the
consequences, say if even the Swiss banks and the U.S. government can no longer
protect their secrets, or if our health and other sensitive data is sold on? Or
if politically and commercially sensitive strategies can be monitored in real
time? What if insider knowledge can be used to undermine fair competition and
justice?
The recent
allegations that information agencies of various states snoop secretly into the
activities of millions of ordinary people has alarmed citizens and companies alike.
The moral outrage in response to the surveillance activity has made it clear that
it is not a technology-driven society that we need, but instead, a socially-oriented
technology, as outlined below. We must recognize that technology without
consideration of ethical issues, or without transparency and public discussions
can lead us astray. Therefore a new approach to personal data and its uses is required
so that we can safely benefit from the many new economic and social
opportunities that it can provide.
First, we need a
public ethical debate on the concepts of privacy and ownership of data, even
more urgently than in bioethics. Important questions that we have to ask are: How
do we create opportunities arising in the information age for all, but yet still
manage the downside risks and challenges - from cyber-crime to the erosion of trust
and democratic rights? Do we really need so much security that we must be
afraid of data mining algorithms flagging the activities of millions of ordinary
people as suspicious? And what kinds of new institutions would we need in the
21 century?
In the past we
have built public roads, parks and museums, schools, libraries and universities.
Now, more than ever, we need strategies that protect us against the misuse of
data, and that are intended to create transparency and trust. These strategies must
place citizen benefits and rights of self-determination at the very core. In
addition, we must develop new institutions to provide oversight and control of the
new challenges brought by the data revolution. Here are some concrete institutional
proposals:
Self-determined use of personal data: Already
some time ago, the World Economic Forum (WEF) called for a "New Deal on Data" . It stated that the sustainable use of the economic
opportunities of personal data requires a fair balance between economic,
governmental and individual interests. A solution would be to return control
over personal data to the respective individuals, i.e. give people ownership of
their data: the right to possess, access, use and dispose. In addition, individuals
should be able to participate in their economic profits. This would require new
data protocols and the support of legislation.
Trusted information exchange: As
the vulnerability of existing systems and the proliferation of cyber-crime indicates,
a new network architecture is urgently needed. The handling of sensitive data
requires secure encryption, anonymisation and protected pseudonyms,
decentralized storage, open software codes and transparency on the use of data,
correction possibilities, mechanisms of forgetting, and a protective "digital
immune system."
Credibility mechanisms: Social
mechanisms such as reputation, as seen in the evaluation of information and
information sources on the internet, can play a central role in reducing abuse.
But remember that the wisdom of crowds only works if individual decisions are
not manipulated. Therefore, to be effective, individuals must be given control
over the recommendation mechanisms, data filtering and search routines they use,
such that they can take decisions based on their own values and quality
criteria.
Participatory platforms: All
over the world people desire increased participation, from consumption to production
processes. Now, modern technology allows for the direct social, economic, and
political participation of engaged individuals. A basic democracy approach as
in Switzerland, where people can decide themselves about many laws, not just
political representatives, would be feasible on much larger scales. We also
witness an economic trend towards local production, ranging from solar panels
to 3D Printers. It can be become a good complement of mass production.
Open Data: The innovation ecosystem needs open data and open
standards to flourish. Open data enable the rapid creation of new products,
which stimulates further products and services. Information is the best
catalyst for innovation. Of course, data providers should be adequately
compensated, and not all data would have to be open.
Innovation Accelerator: To keep pace with
our changing world, we need to reinvent the innovation process itself. A participatory
innovation process would allow ideas to be implemented faster and external
expertise to be integrated more readily. Information is an extraordinary resource:
it does not diminish when shared, and it can be infinitely reproduced. Why shouldn't we use this opportunity?
Social Capital: Information systems can support diverse types of social
capital such as trust, reputation, and cooperation. Based on social network
interactions, they are the foundation of a flourishing economy and society. So,
let's create new value!
Social Technologies: Finally, we must
learn to build information systems that are compatible with our individual,
social and cultural values. We need to design systems that respect the privacy
of citizens and prevent fear and discrimination, while promoting tolerance,
trust, and fairness. What solutions can we offer users to ensure that information
systems are not misused for unjustified monitoring and manipulation? For a well-functioning
society, socio-diversity (pluralism) must be protected as much as biodiversity.
Both determine the potential for innovation.
These are just
some examples of the promising ways in which we could use the Internet of the
future. Among all these, a surveillance society is probably the worst of all
uses of information technology. A safe and sustainable information society has
to be built on reputation, transparency and trust, not mass surveillance.
If we can no
longer trust our phones, computers or the Internet, we will either switch off
our equipment or start to behave like agents of a secret service: revealing as
little information as possible, encrypting data, creating multiple identities,
laying false traces.
Such behaviour
would create little benefits for ordinary citizens, besides protection, but
might help criminals to hide. It would be a pity if we failed to use the
opportunities afforded by the information age, just because we did not think
hard or far enough about the technological and legal frameworks and
institutions needed.
The information
age is now at a crossroad. It may eventually lead us to a totalitarian
surveillance state, or we can use it to enable a creative, participatory
society. It is our decision, and we should not leave it to others.
Related Readings – by Dirk Helbing
Google as God? Opportunities
and Risks of the Information Age
Qualified Trust, not Surveillance, is the
Basis for a Stable Society
Why Mass
Surveillance Does Not Work
How to Ensure that
the European Data Protection Legislation Will Protect the Citizens
Other Related Readings
Statement by Vice President Neelie Kroes
"on the consequences of living in an age of total information" 04/07/2013
Consumer Data Privacy In A Networked World: A
Framework For Protecting Privacy And Promoting
Innovation In The Global Digital Economy
Big Data Is
Opening Doors, but Maybe Too Many
Personal Data: The
Emergence of a New Asset Class
The Global Information Technology Report
2008–2009 Mobility in a Networked World
Related Readings – by Dirk Helbing
Google as God? Opportunities
and Risks of the Information Age
Qualified Trust, not Surveillance, is the
Basis for a Stable Society
Why Mass
Surveillance Does Not Work
How to Ensure that
the European Data Protection Legislation Will Protect the Citizens
Other Related Readings
Statement by Vice President Neelie Kroes
"on the consequences of living in an age of total information" 04/07/2013
Consumer Data Privacy In A Networked World: A
Framework For Protecting Privacy And Promoting
Innovation In The Global Digital Economy
Big Data Is
Opening Doors, but Maybe Too Many
Personal Data: The
Emergence of a New Asset Class
The Global Information Technology Report
2008–2009 Mobility in a Networked World